The Kajabi Story

Kajabi is the leading creator commerce platform, enabling ambitious creators to become successful entrepreneurs. The platform provides digital products, distribution tools, analytics and commerce capabilities that have enabled nearly 70,000 customers to build online businesses generating more than $8 billion.

Founded in 2010, the company was built to solve problems founder Kenny Rueter experienced firsthand. Looking to scale his digital business, Rueter was frustrated by the lack of monetization support on social platforms, and found a tangled web of disconnected point solutions – a gap that cost creators time and money.

Kajabi became the solution: an all-in-one platform that helps creators manage critical elements of their online business. Subscribers can build membership sites, create communities and online courses, set up coaching programs, host live streams and podcasts, sell digital downloads, write newsletters, and more – all in one place.

Kajabi and Spectrum

In 2019, Spectrum became Kajabi’s first institutional investor. Leveraging Spectrum’s experience with scaling SaaS companies, and within the creator economy space, our shared goal was to grow their user base and increase investments in their product.

Spectrum connected Kajabi to pivotal new members of their team, helping them to hire a CFO and CMO in 2020, transitioning then-COO and CFO Ahad Khan into the CEO role in 2021, and bringing Scott Wagner (ex-CEO of GoDaddy), Andréa Mallard (CMO of Pinterest) and Cameron Deatsch (ex-CRO of Atlassian) to the board of directors.

In 2021, Kajabi rolled out a suite of new product capabilities, including podcasts, newsletters, digital downloads and coaching. In 2023, Kajabi launched Creator Studio, which leverages AI-powered tools to speed up content creation and distribution; Payments, which gives creators access to more payment options including Apply Pay and Google Pay; and Branded Mobile App, which allows creators to offer their own branded app. The company also acquired Vibely, allowing them to release centralized, on-platform community engagement capabilities for creators (rebranded as Kajabi Communities).

Kajabi has successfully grown their subscriber base and – more critically – revenue generated on their platform. Today, creators on Kajabi span 140 countries and have made over $8 billion in revenue.

Timeline

• 2010: Founded
• 2019: Partners with Spectrum
• 2020: Customer revenue passes $1B
• 2021: Raises Capital at $2.1 Billion Valuation
• 2023: Launches Creator Studio, Payments, and Mobile App
• 2023: Acquires Vibely
• 2023: Customer revenue passes $5B